SÁNCHEZ-GONZÁLEZ, Olga; MOYA CANO, Alba; MORENO CLEMENTE, Carlos. THE APPLICATION OF OLFACTORY MARKETING AS AN EDUCATIONAL RESOURCE FOR THE DEVELOPMENT OF TRANSVERSAL SKILLS AND COMPETENCIES WITHIN BUSINESS COMMUNICATION. Revista de Ciencias de la Comunicación e Información, Madrid, v. 29, 2024. DOI: 10.35742/rcci.2024.29.e287. Disponível em: https://www.revistaccinformacion.net/index.php/rcci/article/view/287. Acesso em: 12 nov. 2026.