ARRUFAT-MARTIN, Sandro; RUBIRA-GARCÍA, Rainer; ARCHILLA-GARCÍA, Paulino. Marketing and Neuromarketing applied to the business and financial sector as the subject of the academic field of communication in Spain: an approach to its study from books as bibliographic sources. Revista de Ciencias de la Comunicación e Información, Madrid, v. 29, 2024. DOI: 10.35742/rcci.2024.29.e291. Disponível em: https://www.revistaccinformacion.net/index.php/rcci/article/view/291. Acesso em: 12 nov. 2026.