Communication and risk perception: A case study on radon gas
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Abstract
Introduction: This research is situated within the study of risk communication in the fourth wave of digital communication. Radon is a carcinogen; over the past decades, it has been recognized as the primary cause of lung cancer among non-smokers. The primary objective is to understand and define citizens' perceptions of radon gas and its risks. Methods: We performed a case study of a highly affected community. The methodology used encompasses literature review and survey (n=185). Results: Although the main characteristics as a chemical element are known, almost a quarter of the respondents have incorrect perceptions about gas. In terms of knowledge of political and legislative action, the results point to gaps in respondents' knowledge. Respondents are mainly informed through digital media; however, slightly more than half responded that they had not received information about radon from any source. Discussion: The findings refine results obtained in other regions and indicate that the public is scarcely aware about radon, the media hardly cover it, and despite the perception of a health risk, it is seen as a distant societal risk, a factor that potentially prevents people from taking preventative action. Conclusion: Radon is little known by the public and has a scant presence in traditional and digital media, although news and communication are needed to raise awareness.
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Funding data
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Consejo de Seguridad Nuclear
Grant numbers SUBV-13/2021
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